05 May LA Screenings 2018: Brownstone Street
One of our largest annual daytime events takes place on Brownstone Street. LA Screenings draws more than 1,500 international members of the media who spend several days at Warner Bros. Studios to view new media, network and enjoy our hospitality at breakfast and lunch with myriad snacks in between.
As a daytime event, LA Screenings has a special set of unique challenges. There is no lighting to direct guests to certain areas. Instead, we use color. This year we used royal blue and gold element to anchor the event with strong colors. We also had fun with the characters from several shows.
Life-sized LEGOs of the three main characters from the popular show, The Big Bang Theory, provided just one of many photo opportunities for guests. Another was a 3D optical illusion in chalk commissioned by our marketing team. And to remind the media buyers of the shows being offered this season, along the street, the windows were filled with “one sheets.”
There were so many elements of this event that translate easily to the myriad evening and corporate events we produce on Brownstone Street and 12 other locations on the studio backlot.
Photos: Nadine Froger
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