MERCEDES BENZ CAR LAUNCH

MERCEDES BENZ CAR LAUNCH

Mercedes Benz held a two day event where 30 auto journalists arrived at Warner Bros. Studios to visit the “Mercedes Museum” on Stage 5. We built six sets to showcase the decades of its iconic SL series beginning when it was first produced in the 1950’s and ending with the unveiling of the latest in the series – The 2013 SL. The event was scheduled to coincide with the airing of the launch commercial for the 2013 SL during the Academy Awards. We created vignettes for each car using props and décor appropriate to that time frame thereby giving Mercedes that touch of Hollywood glamour.